Originally from southern Ontario, the Readings have a wealth of background knowledge in farming. We do e-transfers as well so you pop in, grab your stuff and off you go to the cottage.” If we have a store here, they can pre-order and I can have it all ready for them when they get here. “You don’t really realize how many cottages there are in this area until they start showing up for the summer and we are hoping to give them an alternative to trucking up their supplies for 2-8 hours depending on where they are coming from. “There is no grocery store here in Golden Valley and to get to North Bay it is 45 minutes to an hour on a good day,” says Reading. Along with her husband Earl, the third-generation farmer is hoping to attract the “fresh to the table” market for not just the residents in the area, but anyone travelling through cottage country. Lana Reading is the co-owner and operator of Dual Rill Farms on Highway 522 in Golden Valley, Ontario. “Jobs of the Future” is a series focusing on career paths, local job opportunities, programs, and tales of success that highlight North Bay's diverse job market.įarming! Maybe not what you first think of as a “futuristic” job considering it is one of the oldest professions in human history, but today’s article looks at modernizing farming and bringing it to the forefront of the increasingly digital-first world.
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